March 18, 2015 – Acterra has announced that Cityblooms and Plantronics have been selected to receive a 2015 Business Environmental Award in the category of Small/Medium Environmental Project for its Hydroponic Micro-Farm.
Acterra’s Business Environmental Awards is one of the San Francisco Bay Area’s oldest and most prestigious environmental recognition programs. Initiated in 1990, it is considered a heavyweight among award programs due to its rigorous application and judging process.
States Committee Chair Bruce Klafter, “As we celebrate the 25th Anniversary of this program, Acterra is pleased to recognize another accomplished group of awardees who exemplify the possibilities of sustainable enterprise. Each year, there is an unspoken expectation that our newest awardees will raise the bar from prior years, and this year’s winners have met this challenge without question. We proudly congratulate them for their achievements in sustainable business practices and sincerely hope that others will follow their lead.”
Cityblooms and Plantronics will be honored at the 25th Anniversary Business Environmental Awards Reception on May 28th at Intuit Corporation in Mountain View. This special anniversary event will also celebrate the program’s 25-year history, past awardees, and legacy of corporate environmental leadership in the Bay Area. For more information, visit www.acterra.org/bea or get updates on Twitter at #ActerraBEA.
Read more details in the Press Release here.
In January, California Governor Jerry Brown declared a statewide drought emergency. Described as one of the three worst droughts in over a century, more than 80% of California is now in a state of extreme or exceptional drought. The drought will cost the state an estimated $2.2 billion and more than 17,000 jobs. Impacts across the entire state include idled farmland and associated farm worker job losses, farm income losses, and food price increases. The state’s dwindling reservoir supply has resulted in mandatory water cutbacks and unprecedented fines for some, but no region of California has conserved as much water as Governor Brown has requested (20% cutback) and water use actually increased 1 percent in urban areas last May.
“If we can improve agricultural practices across the board we can dramatically increase our food production from existing lands, without having to clear more or put more pressure on soils.” – Ian Sample, The Guardian
By 2050 the world’s population will surpass 9 billion with the vast majority of people living in urban areas. In order to support this growth, global agricultural production must increase by 70 percent. Consequently, over the next 40 years farmers must produce as much food as they have in the past 10,000 years combined. Innovations in urban and smaller-scale farming, combined with technological advances in big data analysis and Internet-of-Things connectivity, are offering viable solutions that complement more traditional large-scale agriculture.
“Data is everywhere, and over the next few years, innovative new uses of information in all aspects of farming — from yield optimization, to food safety and quality, to distribution, to water management, fertilizer management, connected vehicles and even whole new methods of growing food — will be adopted.” – Deborah Magid, IBM Venture Capital Group, Forbes